Our Capital
Flexible, Principal-Backed Real Estate Funding
Unbranded provides private capital to experienced real estate professionals. We focus on time-sensitive, transitional, or strategically complex situations where a thoughtful approach to structuring - and certainty of delivery - makes the difference between opportunity and outcome.
We do not operate from fixed products or rigid mandates. Our capital is deployed with flexibility and intent, shaped by the specifics of the asset, the business plan, and the experience of the sponsor.
Where We Deploy Capital
We provide capital for transactions where timing, flexibility, and commercial alignment are critical. These often include:
- Rapid acquisitions with a defined exit or business plan
- Transitional assets requiring repositioning or stabilisation
- Planning-led strategies or pre-development bridging
- Recapitalisations and equity releases
- Structures that fall outside conventional senior debt parameters
How We Operate
- Direct: Our founding partners are responsible for origination, underwriting, execution, and risk.
- Discretionary: We deploy private capital and do not rely on external credit committees or institutional funding lines.
- Tailored: We assess every transaction on its own merits and structure capital to suit the opportunity—not the other way around.
Key Terms
Our bespoke funding solutions range from £1 miilion to £100 million, with terms of six to twenty-four months. We operate across the UK and in select international jurisdications, structuring capital through senior debt, bridging, preferred equity, and joint venture equity. Our focus spans commercial and semi-commercial property, residential projects, and land, while also extending to high-value assets such as classic and modern classic cars, yachts, and fine art. This allows us to unlock liquidity across both traditional and non-traditional holdings.
Our Focus
We aim to support borrowers with capital that is responsive, well-structured, and aligned with the requirements of the asset and business plan. With decision-making retained in-house and legal partners familiar with our process, we offer consistency, clarity, and an efficient route to execution.